Practical digital marketing, SEO and content strategy, including how to market books without sounding like a brochure.
PHP released emergency fixes for two critical flaws on 21 October 2026, and Google reminded site owners to serve a 503 if they take a site down to patch. Here is what each status code does to the index, why a WordPress plugin cannot serve the 503, and how long Google allows it.
Cloudflare and OpenAI’s pilot helped ChatGPT find hundreds of millions of new pages, but the crawler rules in your robots.txt still decide what ChatGPT Search can read. Here is what the pilot changed, what it did not, and the two directives to check this week.
On 16 October 2026 Google removed the Indexing API approval form and every instruction for requesting more quota, without touching the limits. Every project still gets 200 publish requests a day, and the API still accepts only JobPosting and BroadcastEvent pages. Here is which route to use for which page.
A title tag gets rewritten, traffic rises eleven percent, and the conclusion is announced. Nobody wrote down what failure would have looked like, so nothing was tested. What a falsification looks like, why month on month comparisons mislead, and what Seer’s 2.43 billion impression study teaches about evidence.
Structure, keyword coverage and comprehensive topic treatment are all commoditised. What remains is having actually done the thing. The mechanical reason first-hand detail gets cited, what counts as experience versus performing it, and the failure mode nobody warns about.
Book launches are decided months before publication, by decisions that have nothing to do with promotion. Category strategy, what the description field is actually for, the only legitimate route to early reviews, and the three places authors waste the most effort.
Google’s AI features do not answer the question typed. They generate related queries, retrieve for each, and synthesise. That single mechanism makes one-page-per-keyword planning obsolete. Here is how to plan clusters instead, and where the approach goes wrong.
Traditional SEO gets you ranked. AI search gets you cited, and those are different jobs. What Google actually says about optimising for AI Overviews, why keyword stuffing now costs you visibility, and the robots.txt line that silently blocks you from being cited at all.