Practical digital marketing, SEO and content strategy, including how to market books without sounding like a brochure.
Google’s AI features do not answer the question typed. They generate related queries, retrieve for each, and synthesise. That single mechanism makes one-page-per-keyword planning obsolete. Here is how to plan clusters instead, and where the approach goes wrong.
Traditional SEO gets you ranked. AI search gets you cited, and those are different jobs. What Google actually says about optimising for AI Overviews, why keyword stuffing now costs you visibility, and the robots.txt line that silently blocks you from being cited at all.