This page explains how a post on this site gets made, because it is not written the way most blogs are.
How the writing happens
Every post starts with my own thinking. I talk through the idea, the angle and the experience behind it, and I share that with an AI writing tool. The tool turns it into a draft. I then review the draft personally, line by line, and either keep it, rewrite it, or throw it out.
I have used AI tools since they became useful: ChatGPT, Claude, DeepSeek, Gemini and a few writing tools. There is a practical reason. I wrote everything myself between 2017 and 2020. I do not have that kind of time now, and voice input has become good enough that speaking a half-formed thought and having a tool shape it is faster than staring at a blank page. I think of it the way Tony Stark uses J.A.R.V.I.S., F.R.I.D.A.Y., K.A.R.E.N. and E.D.I.T.H. The machines do the heavy lifting, the judgement stays mine.
What gets checked before publishing
- Does it sound like me, or does it sound like a generic blog.
- Are the facts right, and can each one be traced to a source I actually opened.
- Is the tone mine, and does the flow read like something I would say out loud.
- If the draft drifts, I send it back and get it clarified rather than patching it by hand.
Where I am neutral, and where I am not
On facts I stay neutral. Where a claim is contested, the post says so. I do not lean towards a brand, a tool or a camp because of a relationship.
Two exceptions, both deliberate. Anime theories are my reading of the work, and they are labelled as theories. Recommendations in digital marketing are based on what I have tested myself, either on this site or on client work. If I have not tested something, I say that instead of repeating it as fact.
Reviews
I only review what I have actually watched or read. Anime, films and books are reviewed after finishing them, and the opinion is experience-based. If I did not finish something, the post says so.
AI is not the author
The tools draft and check. The thinking, the experience, the judgement and the final approval are mine. That is why the byline is my name and not a tool’s.
Last updated: 18 October 2026.