2017: I stopped reading about it and started doing it

I got into digital marketing in my second year of graduation. I did not know anything at the start, so I gave it whatever time I had.

I joined Corporate Infocom Pvt Ltd and learned the things a course does not teach you. How to speak on a stage. How to hold a room. How to manage people, how to be answerable for a number that is not moving.

In the same years I was running my own websites, five of them, across technology, entertainment, branding and general news. That is where traffic, content and money all became one problem instead of three subjects.

The process of becoming a practitioner made me feel like a fish out of water. There I was, sitting in the middle of a sea full of sharks and not knowing how to swim.

What changed it was not a course. I noticed that everyone around me was very good at one specific thing, and reading about their work was never going to catch me up. So I stopped trying to be a copy of them and worked out my own way of doing it.

2019: Techiegigs, and learning by teaching

Corporate Infocom also ran Techiegigs, its digital marketing training arm, and I moved there to head the department. The whole thing came to me. The students, their records, the training calendar, the trainers, and the results at the end of it.

I trained more than 2,100 students, and I was a guest lecturer at a few colleges in Mumbai. Teaching at that volume teaches you the subject properly, because a classroom will find every gap in your explanation inside ten minutes.

2021: Jaipur, EMIAC, and a different kind of marketing

In 2021 I moved to Jaipur. The reason was curiosity more than anything else. I wanted to see how a business actually runs, outside a classroom, and I wanted to learn it from the people who were building one.

That is how I ended up at EMIAC Technologies, with Divya Gandotra, the founder and CEO, and Shivam Bhateja, the co-founder. What kept me there was the way they work. EMIAC does not behave like a vendor that takes a brief and sends an invoice. It works as an extended team of the brand, which is a harder thing to do and a much better place to be.

That is also where I moved from teaching into client servicing, and from there into business strategy. Now the work is less about one campaign and more about the system that keeps producing campaigns.

How I work

(Thanks to EMIAC Technologies Limited for the room to work like this.)

Where all of this comes from

I am an aspirant. I have always wanted to learn something worth the time and worth the effort. When I first entered digital marketing in the second year of my graduation, everything was new, so I gave it a hundred percent.

It felt like everyone around me was good at something. Some people knew digital marketing inside out. Others could look at any data set and find a pattern nobody else had seen. I tried to catch up by reading as much as I could about their work, and they simply moved on to newer things every day.

Reading about how other people do their job is easy. Doing something different from what you already do is much harder. That is when I realised that if I wanted to grow, I had to stand out through my own way of working rather than a better copy of somebody else’s.

When the AI wave arrived I did not ignore it or sideline it. I use AI tools daily, and I believe in moving with the technology: adapting the work so marketing is more effective, reaches new audiences, and creates opportunities that were not there before.

Today, whatever I offer, I offer only with EMIAC.

Off the clock

I watch anime, I watch a lot of films, and I read. That half of this site is not a content strategy, it is what I actually do with my evenings. If you came for the work writing, start with Digital Marketing. If you came for the other half, it is Anime, Movies & TV and Books.