Practical digital marketing, SEO and content strategy, including how to market books without sounding like a brochure.
The name field is where Google Business Profile suspensions start, and keywords, taglines and the same name written twice in two scripts all count as violations. These are the five rules Indian businesses trip over, straight from Google’s guidelines.
Google ignores llms.txt, and a study of 137,210 domains found 97% of valid files received zero requests in a month. I would still publish one, because coding agents read it, and the file costs twenty minutes to write properly.
Google has been serving stripped-down results pages to rank trackers since September, and five vendors have now published what they do about it. Their rules differ enough that a ranking report built from one tool is not comparable with a report built from another.
A WordPress host move keeps rankings when the copy on the new server is complete and the DNS change comes last. This is the nine-step order I would run, the six failures that catch people out, and the checks that find them before Google does.
OpenAI’s published breakdown of the ChatGPT ads stack shows five stages where an impression can drop out, including one after the auction has already been won. It also withholds the stage-level reporting and conversion benchmarks an advertiser would need to tell those cases apart.
The PHP Foundation published 15 CVEs since 1 July this year and says tools now find bugs faster for attackers as well as defenders. The window from patch to attempted exploitation is hours, and on shared hosting the patch schedule is not yours to set. Here is what to ask a host, and what I checked on my own site.
Most sites on a patched PHP build were never touched, and CISA says it has not seen exploitation in the wild. This is a checking routine anyway: seven signs a compromise leaves behind, where to look for each without a paid scanner, and the order to fix things in if you find one.
Your PHP version sits under Tools, Site Health, Info, Server, and the host panel is where you change it. Here is the full path in WordPress, the four patched numbers for each PHP line, and the backup-first order that keeps the site up while you switch. It ends with a four-line message you can send support.
Two PHP bugs let strangers run code on servers without logging in. The fixes landed on 21 October, after the CVE numbers leaked and attempts were already showing up. Here is what happened across the week, which versions were affected, and what to check on your own site.