Marketing writing in the three forms that matter: what changed, how something works, and what I would compare before choosing. Everything here comes from work I have done or tested, and the tests are written up so you can repeat them.
What changed
- Google’s Indexing API Docs Lost the Approval Step The docs changed. The limits did not.
- What the Cloudflare Pilot Changes for ChatGPT Search Crawlers What the new crawler actually asks for.
- Your ChatGPT Ad Can Win the Auction and Still Not Show How the auction decides.
How it works
- Query Fan-Out: Why One Page Per Keyword Stopped Working What replaced it.
- Why Your Blog Posts Never Show Up in AI Answers Extraction, not quality.
- llms.txt: 97% of Files Got No Requests. Publish One Anyway Why it still earns its place.
- First-Hand Experience Is the Only Content Moat Left The part AI cannot copy.
Comparisons and tests
- Most SEO Tests Cannot Fail, and That Is Why They Prove Nothing Why so much advice survives contact with reality.
- How 5 Rank Trackers Handle Poisoned Google Results Check this before a rank drop goes in a report.
Running a site
- PHP2Shell: What Happened This Week The bug, the timeline, the fix.
- How to Check Your PHP Version, and Change It Start here if a host email scared you.
- What a 503 Does to Your Rankings During PHP Patching A short outage beats a month of cleanup.
- What a Compromised WordPress Site Looks Like Detection and recovery only.
- The WordPress Migration Checklist, and Why DNS Goes Last The order that stops you losing the site.
Deeper sections: Search and SEO, AI search and getting cited, WordPress care.