Essays about the work rather than the tactics. Ten years in Indian digital marketing, a team, a listing, and the things I got wrong on the way. These are the posts where I am not explaining a tool.
Working in the industry
- What a BSE SME Listing Changed About How My Team Sells SEO. The 13 April 2026 listing, and what it did to how we talk to clients.
Personal
- The Owl on My Wallpaper Has Been There Since 2017. The story behind an image I see every day.
- You Are Not Who You Hang Out With. What I actually think that line means, and where it fails.
- 26 Was Not Too Late to Buy My First Harry Potter Box Set. A childhood want, bought late.
The technical writing lives in Digital Marketing, and the reading notes are in Book Notes.