The part of search I think about most now is the part that does not rank pages. AI answers cite sources instead. These posts are about how that works, and how to build pages they can actually quote.
All posts in this topic
- Why Your Blog Posts Never Show Up in AI Answers. It is usually extraction, not quality.
- First-Hand Experience Is the Only Content Moat Left. The thing AI cannot copy.
- ChatGPT Search Crawler Rules: What the Cloudflare Pilot Changes. What the new crawler asks for.
- Your ChatGPT Ad Can Win the Auction and Still Not Show. How the ad auction actually decides.
- llms.txt: 97% of Files Got No Requests. Publish One Anyway. Why the file still earns its place.