Traffic acquisition report in Google Analytics 4 showing the session primary channel group column
Digital Marketing

AI Referral Traffic in GA4 Misses 4 Kinds of Visit

The AI Assistant channel in GA4 counts some AI referrals and misses four common kinds of visit. Clicks from Google’s AI Mode land in Organic Search, unlisted assistants land in Referral, and app clicks with no referrer land in Direct. A custom channel group catches the unlisted ones, and two other numbers describe what the report cannot see.

Scroll to Top