Let’s speak on CTR, Click-Through Rate today. Well, let me first ask this: are you aware of the organic click-through rate? It is the average clicks a specific page gets after displaying in search results. Which company does not want to improve the click-through rate?
Today, organic search faces competition from knowledge graph placements, paid ads, featured snippets, etc. Because of that, there has been a decline in CTR.
However, it is not always possible to rank in the leading positions organically. What do you say in this?
As per Ignite Visibility, there has been a decrease of 20% click-through on the organic search CTR compared to 27 to 30% CTR a few years ago.
But let’s not waste much time here and discover different ways to improve organic CTR.
1. Identifying The Least Performing Organic CTR Content
By visiting the Google Search Console and downloading the traffic analysis, you can do several things, like:
- Navigating performance
- Check if queries are selected
- Ensure average checking of CTR
Typically, it would be best to start with queries that have a lower CTR than the site’s average. For example, the average CTR of the site is 1.6%, so we would look for queries that will reduce it more.
2. Using Long Tall Keywords
A good way to boost the organic click-through rate is by using long-tail keywords mainly in your title tags and headings. They are highly descriptive and match the specific content to find our search intent.
Users looking for a descriptive long-tail keyword will get motivated to read through your content. It encourages them to read your content and find out what is written.
3. Fixing The Cannibalization Keywords
A big issue comes with a particular situation known as keyword cannibalization. It is a situation where many sites are optimizing the exact keywords. In that way, it spreads out organic clicks.
After scanning the content, you can identify where it is occurring. Also, you are differentiating the keywords used for ranking to dedicate CTR. Here we are providing you with some valuable resources which you can go through. It will help you with keyword cannibalization issues.
- How to Spot and Fix Keyword Cannibalization (SEMrush)
- How to Find and Fix Keyword Cannibalization Issues (in Seconds) (Ahrefs)
4. Including Effective Meta Descriptions
Another way of boosting CTR is by writing effective meta-descriptions. They are snippets of text that comes after the title informing users what your page contains.
In this situation, the keywords will come handy, and it enhances meta descriptions as well. In order to make the meta description more relevant, you can consider including only 160 characters and write in the persuasive and influential language.
5. Using Exceptional SEO Titles With Better Headlines
WordPress uses the post or page title as tags in the HTML. Search engines use it in displaying the listing of the site. Here you can look for All in One SEO to generate better results for older blog pages and posts.
It is a suitable WordPress SEO plugin present in the market and used by more than two million website owners. It helps in enhancing click-through rates and search rankings.
6. Get Creative While Including Titles
The title is the most important that readers read first. If they are not satisfied with it, probably, there is no chance to go through the entire content. A few things to keep in consideration when it comes to improving your title are:
- Eliminate heavy title tags
- Look for a numbered list as it increases CTR by 36%
- By utilizing brackets in titles, you can increase clicks by 40% as per HubSpot.
- Utilizing the present calendar year which helps in increasing the organic traffic
- Test your headlines in Facebook posts, PPC ads, and other social ads
7. Having A Proper URL Structure
A layering of the page’s URL is another thing you must pay attention to increase the CTR percentage. Be specific and tell searchers what they need to do to click on the listing. Most content management systems let you adjust the page structure like seoClarity.
Even though it might not seem too important to you, showing users where they are navigating can help in increasing the click-through rates. In that way, when someone looks for specific products or services, it becomes easier to get them.
In The End
For a successful digital marketing campaign, an organic CTR plays a significant role. With so many options to enhance the content to get CTRs, it won’t be stressful for business and website owners to earn a higher percentage.