Google announced Google People Cards aka “People Cards”, which will allow users to create an online presence. In this limited launch, Google is testing virtual business cards in search results that show up when a person’s name is searched for. Hence, it’s named People Cards.
Now rolling out in India, Google’s new ‘people cards’ let individuals highlight themselves in search results like never before. Gaining a strong presence in search results as an individual can prove to be challenging. Especially for people who aren’t famous or share the same name with popular character.
Google People Cards’ Aim:
For searchers, it will be challenging to find information about a specific person if they don’t have a powerful online presence. As per Google, the feature allows users to make a virtual visiting card on Search, highlight their website or social profiles and add information about their selves that they might like others to know. They can tap on a button to see the complete card.
The People Cards feature is aimed toward helping individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers who want to be discovered and help the globe find them.
How to create your People Card on Google Search
Perform all steps in mobile. It currently supports in mobile only.
Step 1: You should be signed in with the Google Account with information you wish to use. E.g.: If you want your personal profile to highlight on Google people cards sign in with personal Google Account. If you want to create people cards for business, sign with Google Account that contains your business information.
Step 2: Go to Google and search “Add me to Search”. Click on the link that appears.
Step 3: Usually Google will automatically get all primary data like name, profile picture, and email address. What you have to fill is –
- A description of yourself
- A website link
- Links to social profiles
Step 4: Preview and Save. That’s it. Congratulations! Your online presence is under construction.
Google said that for each new google people cards, the user must authenticate the account with a unique contact number. He/she will have complete control of the data to be included on the card and can opt-out of the experience anytime, which will stop their details from appearing in SearchEngine Result Page.
You can decide how much of the above information you wish to include in your people cards. Although, as Google notes: “The more information you provide, the better it’s for people to find you.”
It’s not compulsory to display your phone number, but Google does require it for authentication purposes. Google aims to confirm these google people cards contain reliable information by implementing strict quality control measures.
How secure is People Cards?
To make sure users find reliable and helpful information, the tech giant has put together several protections and controls. Google has also added safeguard mechanisms to shield against offensive content.
There is a feedback button with the help of which users can identify and report low-quality information. Or a card that they believe was created by an impersonator.
For those that share the same name, the Search Results will show multiple modules. The unique information will help users distinguish between different individuals to find accurate information. These measures will prevent others from setting up a people card on your behalf and filling it with spam, as an example.
People cards are rolling out in English starting today for people in India searching on mobile phones. If you do manage to set one up, keep in mind that it’ll only be visible to searchers in India.
Alternative to Google People Cards
Have you ever looked for “Siddharth Vira” on Google. This is what it looks like –
Yes! You might be wondering what is this? This is definitely not Google People Cards. Technology will keep getting upgraded to enhance user experience. But if you get dependent on tools like people cards, google my business, etc. it won’t be long enough to face decrease in brand value.
What I have done is, I combined the practice of Search Engine Optimization and Social media optimization to rank my name in search engine result pages. This helped me to create brand value on the name of “Siddharth Vira”. If my client search for my identity all he will find till google’s 3rd page is me.