• Overview of Digital Marketing as an Industry
• Categories of Online Marketing

• Online themes, plugins and Widgets
• WordPress Templates

• Introduction
• Visual and Aesthetics
• Content Optimization
• Compatibility
• Usability
• Backend Optimization
• Speed Optimization
• Creating Responsive apps & websites

• Creating posts and pages
• Formatting text
• Publishing and scheduling posts
• Adding images, audio, and video
• Bulk editing posts and pages
• Customizing themes and menus
• Using widgets
• Extending WordPress with plugins
• Editing user profiles
• Configuring settings
• Getting new readers
• Keeping WordPress up to date and secure
• Managed Word Press

• Understanding website optimization
• Understanding how browsers render content
• Measuring performance
• Optimizing images
• Optimizing code
• Minifying HTML, CSS, and JavaScript
• Compressing data with GZIP
• Optimizing file caching & Leveraging CDNs

• Fundamentals of Social Media Marketing
• Nature of each Social Media Platform and audience characteristics
• Resources and efforts needed by a company
• When should you outsource
• How to measure Social Media Marketing ROI
• Social Media marketing tools
• Campaign Management
• Inventory Management
• Social Media Marketing Execution Strategy
• Social Media Marketing Execution needs

• Difference between organic and paid marketing
• Facebook page creation
• Setting up the brand page based on business
• Facebook Post
• Best practices of Posting
• Setting auto responses in Inbox section
• Chat bot integration in Facebook messenger

• Introduction to Instagram
• Difference between personal & professional account.
• Business Account setup.
• Best practices of organic Instagram promotions
• Check the insights.
• Post promotion on Instagram
• Case study

• Introduction to LinkedIn
• Difference between paid and organic promotions
• Company page creation
• Post on LinkedIn
• Best practices
• LinkedIn Sales Navigator

• Introduction to Blogging
• Choosing blogging platform
• WordPress.com as a blogging platform – its pros and cons
• Setting up WordPress.com account and buying of domain
• Creation of WordPress Post
• 5 Step plan to succeed in blogging
• Role of analytics in blogging
• WordPress.com analytics
• Self hosted WordPress Blog on your domain
• Benefits of self hosted WordPress blog
• Google Analytics
• Blogging best practices

• Blog monetization
• Explaining Google Adsense
• Setting up Google Adsense account and integration with the website
• Best practices for maximum returns

• Introduction to Affiliate Marketing
• Benefits of Affiliate Marketing
• Amazon Affiliate Program
• Amazon Affiliate Program Account setup and integration with the site
• Various types of Affiliate Programs
• Choosing right Affiliate Network
• Introduction to affiliate marketer Journey
• Affiliate marketing monetization
• Role of social media marketing in affiliate marketing
• Affiliate Marketing Program creation

• Introduction to eCommerce Marketing
• Platforms to develop eCommerce Site
• 7 steps to start an eCommerce site.
• Introduction to Shopify
• Setting up a Shopify account
• Adding products to Shopify & create categories
• Setting up themes to the Shopify account
• Shopify Payment Gateway Integration
• eCommerce best practices
• Introduction to WooCommerce
• Adding products on WooCommerce & create categories
• Setting up theme to the WooCommerce account & create homepage
• eCommerce Analytics
• Marketing Automation using Zapier

• Types of campaign
• Campaign planning
• Creating Facebook Ad campaign
• Remarketing campaigns on Facebook
• Facebook Ad and different campaigns
• Choosing correct marketing objective for a campaign
• Traffic campaign on Facebook
• Leads campaign on Facebook
• Conversion campaign on Facebook
• FB pixel
• Remarketing Campaigns
• Case study

• Basics of Google Ads
• Optimizing the Ads Account

• LinkedIn Ad Account
• Types of LinkedIn Campaign
• LinkedIn ad traffic campaign
• LinkedIn lead ads campaign
• LinkedIn website conversion campaign
• Campaign performance
• Case study discussion

Google Analytics & its applications

• Website types & terminologies
• The Art of Pitching
• Product Positioning
• Pricing Models
• Negotiation techniques
• Structuring Sales proposals
• Customer Service Concepts
• Managing Customer
• Automate Routine Tasks

• Setting up email campaigns
• Email marketing using GoDaddy

• Digital Marketing Advance concepts
• Integrated Campaign Thinking and Planning
• Online Reputation Management
• Monetizing the inventory